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Meshack Mogire

Glowify Baby Stores

·144 words
Client Work - This article is part of a series.
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Overview
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Glowify Baby Stores required a comprehensive technical overhaul to improve site speed, user experience, and conversion rates. The project involved a full-stack audit of the existing Shopify theme, identifying critical performance bottlenecks and UX friction points.

Key Deliverables
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  • Technical Audit: Conducted a 50+ point inspection of the codebase, identifying redundant apps and unoptimized assets.
  • Theme Optimization: Refactored liquid templates to reduce render-blocking resources and improve Core Web Vitals.
  • UX Enhancements: Redesigned the footer navigation and product page layout to align with modern e-commerce best practices.
  • Security & Compliance: Implemented GDPR-compliant policy pages and verified trust badge integrations.

Technical Stack
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  • Platform: Shopify Plus
  • Languages: Liquid, HTML5, SCSS, JavaScript
  • Tools: Lighthouse, Shopify CLI, GitHub Actions

Impact
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The optimization roadmap provided a clear path to:

  • Reduce page load times by ~40%.
  • Improve mobile usability scores.
  • Streamline the checkout flow for higher conversion.
Client Work - This article is part of a series.
Part : This Article